DId CandySwipe have a two years jump on CandyCrush? If so, then Crush succeeded where Swipe failed. Popularity. It seems to me that Crush just did better at catching people to play the game. Swipe couldn't get Crush's popularity even with a two year head start. It sucks but that's what happened. So no, I don't feel bad for Swipe or the developer and his sob story.