Winning is just part of the fun. I think I entered WOTM over 20 times, and only ever won it on a collaborative contest with Panda illustrating a children's book. The real reason we do this is because writers should write, and be read, as often as possible in as many ways as possible. Contests are a way to help make that happen. Still -- winning is fun, and we're trying our best to spread around lots of winning in sensible ways. Anyone with ideas should totally check out our suggestion threads, and/or join the staff for a round and help us put on a show!