It's lookin' good so far, and I can totes get behind a more high fantasy-esque setting.

What's the general tone we're shooting for here though? More grim-and-gritty survivalist, a la SAO? A fun romp through a digital world more akin to the ALO setting you're describing? Or are we looking at, perhaps, some kind of mystery bordering on conspiracy, like GGO started implying?