A place that appears in almost every bio of mine is Asgeir, a northern realm home to a race of men known as the Varan, which all of my fantasy characters end up being.  While not nearly as popular here, there is another site I go on where Asgeir and Varan are common terms there.  Everyone knows what Asgeir is, and everyone knows what a Varan is; the Varan have contributed to so many happenings in those role plays, they became engrained into the community.  Knowing people paid attention and acknowledge the consistency makes me feel great.

Asgeir is a cold region, with chilly Springs and Summers, snowy Falls, and terrible wintry weather during the Winter.  The natives here are known as Varan, tall and stout warrior-folk who value honor and tradition.

The capital is Stormhold, a great walled city which has never been breached by enemy forces.  At the center of Stormhold is the Storm Tower, an ancient construct now used as a fortress.  The King is protected by a special security force known as the Stormguard, regarded as some of the most notable swordsmen in the north.

East of here, in the plains, is a town known as Joria, where the hero Joric was born, and where he founded the famous Jorian Riders.  Joric was a great hero who rallied Varan refugees against the onslaught of foreign nations.  Under his leadership, the Jorian Riders drove the invaders from the east and reclaimed that region of Asgeir.

There are old noble families who live throughout Asgeir, such as the Valgard, the Vinar, and the Jojorans.  The Valgard, however, are my prime family.  From Lyza and Tarro, to Toren and Volrun, and up to Toric, Lily, Gyda, and Valius - the Valgard clan, colloquially known as the 'House of the Wolf', are by far my most developed and beloved family in the entire setting.  They are special, naturally-gifted swordsmen who are destined for greatness.

Asgeir once had a large army known as the Grand Varan Warband, composed of veteran warriors and the Jorian Riders.  However, the Warband has since been disbanded, as the upkeep was to much.  The land is now protected by a covert order known as the Keepers, led by the Warden, and are skilled spies, saboteurs, warriors, archers, assassins, informants, scholars, and more.

An off-shoot of the Varan is the Skogg, who live near Asgeir along a strip of land that extends northwest into the sea, almost like a peninsula.  The Skogg are stronger, faster, and deadlier than the Varan, but are barbaric tribal-folk who keep to themselves.  They are brutal savages the Varan tend to leave alone.  The Skogg are a race, who live in Skoggsland, and are ruled by a Skogg ('King').

EDIT:  Over the years, I've incorporated Norse, Germanic, Gallic, Celtic, Irish, and Saxon elements into the setting.  They've change a lot over the years.  They use to be near-Viking clones until I added more things in.

I also want to mention the Ki'gar, an extremely important part of Varan culture.  Ki'gars are garments with the clan sigil, name, motto, and colors on them.  Many Varan use them as scarves or cloaks against the Asgeir weather.  They're sewn from a special material that makes them fireproof and more resilient than other garments.  It is common for the Varan to stitch on runes, symbols, and badges to detail what they've done and accomplished.  By looking at a Ki'gar one can determine where they're from, what family they hail from, and can see if they're seasoned veterans, what there occupation is, ranks held, and more.  They're sacred, and a fallen Varan's Ki'gar is collected and returned to his or her family.  They're so sacred, that a traveling Varan will go out of his or her way to personally take a Ki'gar from a non-Varan and return it to Asgeir, even to the point of killing the person if they refuse to give it up.