[@thewizardguy]

1) it is in the sense that someone or something  within the range of amplification will get increased by 10x regardless of status of ability regardless of their current status. 
2) Penetrate prevents one from rejecting an attack through direct or indirect means such as shields, resistances, hypnosis and other means such as. Pretty much "fight me without your tricks!" the ability. 
3) It is mostly used in the light novel series to speak to boobs. As long as this is not infringed upon, I am alright.