[@thewizardguy]
I didn't start it, no, the worship of the Great Old Ones and Outer Gods has been around since the 70's. One of Crowley's students wrote several works on Lovecraft and the Old Ones, his name escapes me. Many members of Thelema see parallels between the current religious Aeon, the Aeon of Set, with the rise of Cthulhu. Donald Tyson in recent years has put out several works including his own version of the Necronomicon. The Cult of Cthulhu created by a former adherent of Lavey Satanism, is now recognized by the American Government and recieves tax exempt status. Just so you know~