[@pugbutter] Oh, it's not. The "feel special because of how exclusive a label is" people are indie gamers and people like that. The comic book movie nerds "rally under a label to feel like they're a part of something bigger." Point is, they just want to stand out a little bit more. even if it's a veeeeery little bit. That, or maybe it's an invitation to invite you to talk to them about other comic book/movies that they might be interested in.