[quote=Sherlock Holmes]
I think it's a regional thing. (Like 'pop' vs. 'soda' -- you ask for certain things in certain places and you'll get the wrong thing.) Being a 'geek' around here is considered somewhat cool. Then you have the geek term being marketed 'ThinkGeek', 'GeekSquad', etc. and, while they're admittedly niche things, they're being viewed as hip/trendy.
[/quote]

That's probably true. I also got my understanding from this:
[youtube]f3xe-Wxio1o[/youtube] I love this channel.