We aren't talking about the same form of magic. 
Your deffinition of Enchanting is what i refer to as Alchemy or Transmutation. Enchanting for me is the manipulation of perception, thought, feeling or will of another being. Although I guess in theory enchanting for me also encompasses what you're talking about to a degree but its only directed at the individual who is wielding the magic not objects. The form of magic you're talking about for me is again: Alchemy or Transmutation, my deffinition of the two involves changing the properties or energies (Essence if you will) of objects and occasionally people. (Im thinking more in the vein of changing ones self into an animal or something like that. While enchanting's alterations would be more focused on personality or physical/social appeal.)

sorry for the confusion