Negative space is...

Well this one is a bad example since it's actually a bit unclear, but it spells Brand Union by using negative space, the black and gray shapes are used to give the negative space the shape of the words "Brand Union".

http://www.logodesignlove.com/images/negative/brand-union-logo.jpg

Also now me and Itano are waiting if we should just get the idols/artifacts ourselves, or we wait on GM to update.