Wait, what exactly is it in this post you think a Mod will get offended over? o.O

But to answer the question, I'm pretty sure this was meant to be serious.
Adults trying to get kids into something will often make fail (but sometimes humurous) attempts to get them involved. Just look at all the "Jazz it up" homework and stuff where they just slap something like Mario on it and expect kids to like it.

It get's worse with places like religious groups where they purposely censor themselves from a lot of life cause it's seen as some kind of sin.