And by neglecting a personal involvement from the characters, the thing will essentially be seen as the 'Monster/Loot of the Week', nothing of any real/personal concern. Because you didn't tie it into the characters, and the players would just see it as a target. 

It is more important to have the personal connection and stories with the player characters, then a Mega-Threat. 

But yes, Bee you were correct. I am working on a variety of things for the characters, and various storylines that'd be able to intertwine and such