Though Hermione had heard bits about Luna Lovegood, she really wasn't sure what she ought to expect.

Hermione liked to reckon she wasn't very judgmental or fell into pitfalls of gossip. Even so, she found herself very impressed with the thought Luna had put into the newsletter. Considering her classmates weren't very studious, she had nearly assumed that she would be shouldering the bulk of the newsletter. She had thought perhaps Luna had suggested it on a whim but that wasn't the case at all. Luna had a considerable amount of effort into the newsletter and Hermione was beside herself with excitement. It was unlike anyone she knew, to tackle a new project with so much gusto and vigor. So the more Luna explained her thought processes, the more Hermione was nodding with interest and encouragement, as well as mutual understanding and agreement.

Harry and Luna began an exchange which had also surprised Hermione. She didn't think Harry would have gotten so engrossed in the idea of simple interviewing. While they exchanged thoughts as well as ideas, Hermione had begun to make mental notes as to what she felt she could add to the conversation though it was a while before she was able to get a word in edgewise. To provide comfort, though not much, it seemed Malfoy was also feeling a bit left out but he appeared to not have as much valued input as the others. Hermione just listened intently and when Harry nudged her, she looked to him. "Oh...yes, right." Hermione glanced down and collected herself and looked back to the others who were waiting for her own additional input. 

"I think we should also focus on aesthetics too." Since Luna had covered the direction and tone for the first edition of the newsletter, Hermione decided to weigh her ideas and fill in the gaps. "Since you have the content squared away," She began to explain. "and since we want to educate and reach out to as many students as possible, regardless of their school, we need to ensure the newsletter is eye catching and appealing." She said. "I can read up on what colors stand out and have the most positive influence on people. I know colors may sway people, depending on their House or school but since want to be inclusive to everyone, as opposed to exclusive, we should make a note to not favor one color scheme over another, for example." Hermione said. "Layout is also important and while I think interviews and history will be useful, we should also have other areas of interest to attract as many readers as possible."

Draco was an observer.

He watched as Potter and Luna spoke about the intricacies the paper. He wasn't paying much attention. He was doing his best not to give Granger and Potter looks of annoyance and aggravation.which took up a good deal of his focus. He was still torn between being positive and negative in regards to his new circumstances. This would surely test him in ways he hadn't yet imagined or comprehended. If Potter was going to involve himself in the paper, he knew he needed to brace himself for some arguments but he also considered this may be some sort of way to give himself more value, more merit when it came to having an advantage when it came to dealing with his father.

The details of what went on behind closed doors were slowly being revealed to Draco and he was sure his father was expecting his son to not only participate but also prove his own worth beyond the recognition of a last name. Draco was determined to reclaim the attention he knew he could earn and he had to put some faith in the ridiculous notion of a Hogwarts newsletter. It was somewhere to start, even if it meant pushing himself far beyond his comfort zone. "What about a name?" Draco found himself speaking up when Hermione had stopped adding her thoughts into the matter. "Hogwarts Newsletter doesn't really strike excitement." He pointed out as he slipped his hands into the pockets of his robe. "Have you thought about anything more...appealing?" He swiveled to Luna. "If you haven't, we could try to come up with some."

If his name was going to be attached to the letter, he wanted to make sure it wasn't done poorly. "Granger has a point though, the layout needs to help push content forward." He said. "You've clearly put some consideration into everything and I'm fine with whatever you want to do." He didn't really have any thoughts as it was, this was something that was just thrust upon him. At least the others had a bit more time to think about it. Draco felt a bit out of the loop but he refused to drag the group down, as he also refused to not contribute. His family was not one who freeloaded or tagged along with others. The Malfoy name was known to be strong, a family that paved a road and made sure it was a very striking road at that. The blond wanted to make his own mark and maybe the newsletter would help him gain his own recognition. 

Hermione glanced to Draco, he had given her credit which was the most impressive thing she heard him say in quite some time. And she now had to also concede that he had a point as well. He caught her eyeing him and he gave her a look which caused her to look off, back to Luna. "I think we're making wonderful progress brainstorming." Hermione smiled slightly. "I'm looking forward to what we can create."

"How soon are you hoping to get this into peoples hands?" Draco asked Luna, a deadline was surely the first thing they should have brought up.