What could be interesting is if we wound up angling for a sort of god/goddess of the forest / wild places. Large antlered headdresses always look cool after all, and there's something untamed about the deep places of the wood. A connection to the wilderness is also something that a lot of people in the modern world seem to be sorely missing from their lives, whether they realize it or not.

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ActRaiser, it sounds to me like you mean appeal to the common folk first? That seems like a sensible idea.