Adam King-Bellamy was a star chaser for the Appleby Arrows whose rise to sporting stardom was meteoric – and short-lived. Just a few years into his tenure, a particularly dramatic (and foolish) leap at the goal-hoops resulted in him falling off his broom and crashing to the ground, utterly destroying his hip and most of the rest of his left leg. Needless to say, most of the damage was relatively easily recovered through the use of magic, but the healers explained to him in no uncertain terms, that it would be the end of his Quidditch-playing days. He can comfortably ride a broom, but no longer has the flexibility of movement required to be a competent Quidditch-player; he now often walks with a walking stick, too. After a short spell of depression, he wangled a job with the British and Irish Quidditch League, where he has been working since. He had the option of taking the trashy celebrity kiss-and-tell route, but could not bring himself to do it. By now, he has all but faded from public consciousness, a fact of which he is simultaneously resentful and appreciative.

On the surface, his personality hasn't changed much; he was always clever, with a hearty sense of mischief and rather a lot of ambition, but his older, closer friends will easily identify that his ambition has gone sour. With no clear direction in life, his drive to better himself has not died, so much as mutated into a sense of failure. Additionally, he now has a creeping sense of bitterness that was never present before. You might get the impression that he drinks too much; you might have noticed him put on a little weight from his sporting days; you might be concerned by his new-found short temper. These aren't things his colleagues or passing acquaintances will notice – only those who had known him before his injury will recognise these subtle shifts in his personality. In particular, his old friends may notice that, now he is no longer a (literally) high-flying celebrity, he is keeping in touch with them again. Cynics might wonder why he has time for his old friends now, and didn't before.

Adam comes from a long line of pure-bloods, like many Slytherins, and is the product of the melding together of two dynasties, the Kings and the Bellamys. Like many such families, there is an obscene wealth and prestige that comes with this lineage, for those that care about that sort of thing. Adam, however, doesn't care about that sort of thing, and actively judges those that do. At the same time, he jealously guards his family's name and fortune from those that might seek to marry into an advantage. With his hayday very much over, he does not really believe that somebody could be romantically interested in him for his own merits, and so distrusts anybody, women especially, trying to get close to him. Needless to say, this is an enormous threat to his love-life, and he still lives alone. With no stable family life to settle into, and the thrill of the game long since departed, Adam is craving, at least at a subconscious level, to get some excitement back into his life.