[quote=Hank]The only situation that stains a mercenary company's reputation is not obeying the contract. If the contract says to commit genocide, you commit genocide so hard Hitler would be proud. Refraining from committing said atrocity is what will stain your reputation. [/quote]

I actually agree completely with this. What separates soldiers from mercenaries most is usually pay, since those with no obligation to take up a cause need more convincing to die for it. If you're footing the bill you want results--especially if you're desperate enough to bet a battle on a bunch of subhumans. And just to remind everyone the intro states that even though they've never been trusted to play a pivotal part of a battle/campaign the company has earned a 'nefarious and unique reputation' just from the fact that they're orcs with enough discipline to form a free company.

And there's been no mention of the whole 'for honor' mindset. Discipline, loyalty, brutality and violence get mentioned plenty though--makes me think orcs might get on more like a pack of wargs than fighting men. A culture of dominance--further illustrated by the "Everyone starts in the pikes" and "Don't care who you were before you were one of us" bits. 

Personally I'm going to play my orc like they've got a 'dog brain', meaning that even if they're not at the top of the heap they're happy to 'know there place' and keep those above them on their toes with the occasional feeling out.