Walking inside the store, there did not seem to be anything too exceptional about it. Newt had to have his hand held when inside, as he would not doubt get himself into trouble otherwise, with the valuables around them. It was of average size for a store in the city, though only the first floor was accessible for customers. Likely, the owners also lived in their shop on the second floor, which was common for any merchant wealthy enough to actually own a building. It was a general store, with a few rows of counters that had a variety of merchandise from books, to clothes and jewelry, and even preserved foods. Most of the goods appeared to be made locally, though some looked to be imported from surrounding regions like Black Marsh and Elsweyr. And of course, being a general store in a port city, there were a few select items from the farther reaches of Tamriel. The most valuable of the merchandise was locked away in display cases, mostly jewelry and weapons. 

There were few parts of the store that were not decorated with something. The furniture was reasonably ornate, and the walls were lined with paintings and various trinkets. Only the mantle above the fireplace seemed oddly bare. On it, there was only a single lit candle, with a freshly picked orange flower sitting at its base. 

At the counter was a Bosmer. His age was hard to determine exactly, given the lifespan of elves, but he might have been close to middle-aged. There were no wrinkles on his face, and his brown hair did not yet show any grey, but he did not have the look of someone in his youth. He leaned forward onto the counter and greeted his potential customer with a smile. It was an odd sight to see a Dunmer walking around with a Khajiit and Argonian child in tow, but the Bosmer seemed to pay it no mind. "Hello. What can I help you with today?"