[quote=@Whimsicott]
[@Shikaru] I'm sure it's just something small. Like a farmers market? I tried googling it but nothing came up.
[/quote]

You're basically right. Think a street market. Local craftsmen have booths out to show of their work and wares. They sell, of course, but it's mostly about trying to attract attention to your business. Food vendors usually set up shop as well because of all the foot traffic.