[quote=@Sarpedon]
Can all these NCOs please proceed to [i]lose[/i] their [i]fucking minds[/i] every time someone calls them "sir"? Please? Because no one calls a sergeant "sir" and doesn't hear about it. Other than Full Metal Jacket, I can't think of a single instance where it flies... NCOs earned their rank, it behooves those below them to use it properly.
[/quote]

Play any Dawn of War Game. It's the norm.

This is the Imperial Guard not a 21st century army.