Alright, I think for the first Gene Co/Cowl arc I'm going with Natural Section. 

My reasoning for this is pretty simple because out of the all the future arcs, that name fits the best. However, the following arc (yes Gene Co has multiple street level arcs) is more fitting for the title of Gene Therapy since the missing homeless are being taken off the street and used for genetic experimentation. The title 'Attack on Gene Co' feels more suitable for an arc where our PCs are actually literally taking on Gene rather than following bread crumbs, so I think I will use that title for when the heroes actually decide they've had enough of Gene Co and plan to take the tycoon down since the title provokes excitement and an important event in my mind. 

Also, I'm nearly finished with the gdoc format. Since there's been mention of alternative plans I'm assuming the list for those involved stands, besides me and NN, at this: 

[@Athinar]
[@fdeviant]
[@Melonhead]
[@Tearstone]
[@EnterTheHero]

If you're on the list, and not wanting to be, or off the list and wanting to be on it then this is your last chance to speak up. When I send the PM... you'll be very, very limited to when a good time would be to come into the arc story.