I will say, on this time around, we probably let the first season drift a little long.

There were a number of events that kind of truck-and-trailered and didn't really leave a good space for a break... but as GM's we possibly should have stepped in and shortened it up a bit.

That said... it's first season on a new site (or two or three...) and you get initial pages of new players who may be testing a game and less likely to stick around, new site means it can take a while to really get into it... that said.  Preferably maybe a bit shorter so that there's more accessible jumping on points to prospective new players.

That said, the length of what qualifies as a "good" season is largely dependent on the turnover rate of players.

If you have a close knit group which don't really change, seldom new players, seldom leaving players... well, you can run longer without needing to explain the twists and turns of an intricate season.

If you're more reliant on new players, and you see greater turnover... shorter and clearer jump on points become damn near pivotal.