[@Vilageidiotx] Well considering the things GG actually did, made many sites change their policies on their sites, various charity work. Reject the media's bullshit and show off and prove quite well of their corruption, a long time problem, is still a problem. I wouldn't exactly call them useless or unnecessary. It became a bit of a circus, granted. The only problem with it, like all generic internet groups, like anonymous. Anyone could pretend to be them, and the minority of trolls ruin the internet for everyone.

And honestly, it doesn't make a big of a difference as you think, people can actually appreciate honest and transparency. It's also something that really shouldn't be too hard to do and in some cases, is starting to become part of the law.
http://diannej.com/2012/new-ftc-rules-on-writing-reviews-affiliations-and-sponsored-posts/