[@RyoRyoRyoken] the hilarity was that it made no sense. 

Now that mainstream media has taken a hold of it, it's becoming less funny. The power of these memes has always been the inside joke-iness of it. 

Take for instance that frog meme 'Pepe'. Started out as an image of a frog on one of those pie-chart meme backgrounds, with texts about living like a neckbeard gamer weeaboo and their lifestyle. Now it's just a weird image of a frog doing random shit. :/