[@Meiyuki] the red king is the main Wonderlander villain attempting to manipulate the 'Alices' into working for him and being added to his 'collection'.  However, you could also start out as an 'Alice' that either works for the king essentially betraying everyone else (Perhaps because you fall for the character or attempt to strike a deal in order to get back ect.)  All is fair but killing a character to me.