It's not though. You're honestly misunderstanding the core reason behind the desire. You're misunderstanding what gay pride is. Gay Pride is literally brought about from the fact that we accomplished something purely by surviving. We SUCCEEDED in a world that tolerates us at best and wants us dead at worse. We came out stronger. Better. Uncompromising. We have something to celebrate because we faced adversity not only all our lives but our entire history. We as a community fought for our place in the world. We EARNED our pride. With blood. (Literally) The reason heterosexual people don't have something to be proud of for being heterosexual (they probably have other reasons to be proud but not for their sexual orientation) is because they never had to fight for the right to exist. To live. To love. You're thinking of pride as a general feel good feeling. I'm proud to be queer. But I'm also proud of my ability to write. My intelligence. My compassion. Only one of those relates to gay pride. And that's the fact that I've lived, loved, and survived as a queer woman. THAT is what gay pride is. That is why heterosexual pride is cringy. Because heterosexual people have never suffered for being heterosexual. Be proud of who you are. Of your accomplishments. Gay Pride is the pride of the accomplishment of living in a world that for a very long time wanted us dead.