For the last 50 years, since Marvel acquired rights to the name Captain Marvel, DC couldn't use the name on the covers of their comics or in titles of movies and animation. He could still be called Capt. Marvel in the books and cartoons, they just couldn't promote it on covers or anything with the name.

Power of Shazam was an excellent series in the 90's. I'd rather go back to a title name like that than actually saying his name is Shazam now. I *think* he hasn't shown up post-Rebirth because they're gonna fix him before the movie comes out. I'd say piss all over Marvel, and since they made Black Marvel and Blue Marvel... let Billy Batson take the alias Red Marvel. 

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