[@KoL]1) the guy at the hotel desk will think he's Robert Downy Junior.
2) "RDjr" rents a room with two beds and an hour later a muscley guy comes to visit him.
3) clerk assumes he's gay and post the pic on Twitter.
4) "is RDjr gay?" starts trending



Compared to a possible publicity stunt/couldn't-be-real super hero sighting, I think it will be just as popular.