[quote=@Inkarnate]
<Snipped quote by AndyC>
Who is the CEO of it, though? Or is it a government thinktank?
[/quote]

I'd keep it privately operated like in the comics, if only to separate it from the other government-science stuff like Cadmus and the various nerd divisions of SHIELD.  Likely run by a board of directors rather than a CEO, and with sponsorships from various private tech firms (LexCorp, Stark, Stagg, Oscorp, etc).