and SWTOR is free to play, becoming a member just gives you exp bonuses and the store allows you access to the additional races, but those along with everything else in the store can be purchased with gold in the trade-market by playing the game free, including the exp boosters. 

People who complain about EA because they reward people who pay real money (god forbid a company get money for their work), when they allow those who don't the ability to get the same things through playing the game, albeit much slower. 

If you want to talk about money hungry franchises, look at WoW. But even still they are still in there among top games. So EA should be fine.