[quote=@Hellion]
Mister owl was wrong. It did [i]not[/i] take me three licks to get to the tootsie roll center of a tootsie pop.

[/quote]

Same, tbh. My count was ~100+ (w/no crunching involved).

However, considering this is a writer's guild, I am going to put on my witch's duck bill and slap some psuedo-metaphorical prescription on the actual meaning of the commercial. Each lick represents something. One for the money. Two for the show. Three to get ready, now go cat go... Catch 'em Church mice, little pussy cat in London? Okay, but really, the three licks transcends to the graves of the [i]Rule of Three,[/i] and to make things even catchier, the commercial breaks the "omne trium perfectum" or "everything that comes in threes is perfect, or, every set of three is complete." (Gratias tibi, Wiki) Obviously, licking the lollipop three (3) times is not the correct amount to get to the center. In fact, it is absurd, but through the misleading device (number of licks), the audience erroneously believes that three (3) is the correct number allotted for enjoying the product being advertised (the Tootsie Pop) and thus is tempted to prove or disprove this comical statement. And... [i]Boom![/i] They have a sale, and through word-of-mouth (free advertising), Tootsie Pops is the topic of conversations -- such as this one! 

[b]Addendum:[/b] Technically, Mister Owl is not wrong. His words taken at face value make customers get to the center of a Tootsie Pop.  It's a cheap trick, like crunching the pop after three (3) licks! How else is the world ever going to know, anyways?

[b]Slightly Related Side Note:[/b] Briza thinks Mister Owl's glasses are cute.