[quote=@BrokenPromise]
When someone puts effort into their interest check, often they will put effort into the RP itself. A good check shows you are willing to put in that effort. 


[/quote]

^ this

honestly its not super hard to make something "approachable". I'm not the authority on aesthetics, but some people do like my aesthetics (others dont but acquired taste or whatever), so my general tips are:

[indent][indent]> have a header with the title large above a centered image that represents the roleplay; image height shouldnt be smaller than 250px or taller than 700px

> break your information into sections and have a header smaller than the title above it (i typically have premise (where i give the story bit), setting, ooc information, and rules)

> use some varied  color. nothing is more offputting to me than a block of white or a block of xyz. pick a color, make it the color of your headers and title, and either leave the rest white or color it gray (my preference) [/indent][/indent]

thats really the bare minimum i look for when seeing a roleplay idea. it doesnt have to be impressive, it just has to be dynamic enough that i dont start to glaze over when i read