[quote=@PPQ Purple]


The true enjoyment of playing an MMO is when you know there is a cool goal just beyond that boring quest that has you grinding up 300 tigers or some such. So you go into a field and stand for two hours grinding on tigers. And it's as boring as this conversation. Only you aren't alone. There are tens of other players in that same field grinding those same tigers all being bored and yet all looking for that shiny goal in the end.


[/quote]



Again, it's not the days of Everquest and Dark Age of Camelot anymore. The 'grind' in MMOs these days is either in getting to endgame (without just dumping cash on a level skip) or else the gear grind at endgame which has less to do with collecting tiger skins and bear asses and more to do with finding a consistent group to farm the current raid tier every week. What keeps someone playing at endgame is the other content that is fun or engaging for the individual. Players set their own goals that don't even have to do with socializing. Some players want to collect mounts, others want to play mini games, some might want to fuckin' fish all day, whatever it is the social aspect is an enhancement at best and certainly not a requirement. 

Besides, in a true MMO most people just have bots or macro shit to farm what they need and then inflate the market prices while they watch The Office for the hundredth time or some shit.