[quote=@Techspert]
<Snipped quote by GalaxyRaider>

Picture this: We publish one “breaking news! Exposé on the origins of the mutant viruses!” in one trusted news journal, and before you know it, everyone is going to be publishing it.
[/quote]

As an anonymous source. But to get published in a trusted news story, you have to be a trusted source for said reputable company.