[@Gisk]: Coming from a public school, college town myself, I just have a little list of ideas - feel free to use some, all, or none at your leisure. :)

[list]
[*] Weird, out-of-touch local politicians[list]
  [*] Nobody really likes 'em, but they're obviously heavily backed by business leaders in the community
  [*] Maybe they've got the werewolf vote something, maybe some of their kids go to SHU
[/list]
[*] A run-down, kinda sketchy amusement park[list]
  [*] Could be a front for a secret casino or some illegal slot machines
  [*] Lots of people have precious memories of the place and people go on dates there, locals take their families
[/list]
[*] A buffet run by a shapeshifting magician (has almost been closed for health violations at least twice, but also a staple of the community)
[*] A monthly art trail in the arts district/downtown[list]
  [*] Brings together some of the more artistic, avant-garde crowd
  [*] People come to look at the galleries, proselytize, listen to live music, watch spell shows, drink craft beer, etc.
  [*] Has a vendor fair as well, where some dropouts, community artists/freelancers/etc., alumni, etc. showcase their small businesses, selling crystals, jewelry, divination readings, small painted canvases, prints, T-shirts, you name it
[/list]
[*] Farmer's market on the outskirts of town/in an adjacent city[list]
  [*] A popular spot for magicians and also draws some of the attendees/vendors who participate in the art trail
  [*] The food trucks come out there as well sometimes
[/list]
[*] Some younger, smaller university in the same town, but lesser known than SHU[list]
  [*] Or even a community college, as an even cheaper, safer option to SHU for the anxious or overbearing parents who don't want to sink too much money into tuition or who don't want their kids taking a lot of loans
  [*] SHU itself still being one of the cheapest options compared to other major schools in WV - it just happens that at least with SHU, you'd have better networking opportunities and job prospects
[/list]
[*] There's a couple renowned bookstores in the town[list]
  [*] Some focus on the student population and selling textbooks/supplies, others focus on publishing services for local authors and community events
  [*] These are important places for magic practitioners, as they're a nice place to find cheaper sources of info
[/list]
[*] Local cafes/coffee shops frequented by teachers, college professors, and university staff for the discounts
[*] Maybe a Civil War, WWII, or Vietnam War museum which specializes on the involvement of magic and its practitioners in those wars
[*] And of course, no shortage of bars and nightclubs, employing a host of dancers, barkeeps, DJs, bands, and drag queens to keep the show going late into the night
[/list]