Edit to add: (stolen from Google) The "Boy's Own" Paper (Historic Magazine) The title famously dates back to the Boy's Own Paper, which was published weekly from 1879 to 1967 by the Religious Tract Society in London. It was designed to provide positive moral stories and adventures for young boys as a wholesome alternative to "penny dreadfuls". The publication became so famous in British culture that the phrase [color=8dc73f]"Boy's Own stuff"[/color] is still used to describe an exceptionally brave, adventurous, or exciting event.