Well I mean..... market is already full of singleplayers, too. 

ESO is different from other MMOs primarily because of the minimalist UI. In other words, WoW looks like this:

[img]http://www.shamusyoung.com/twentysidedtale/images/wow_raid_interface.jpg[/img]

and ESO looks like this.

[img]http://www.esogoldstore.com/images/news/Tazkad-the-Packmaster.jpg[/img]

Anyway, this is really a whole other topic, so.....