Well. If you want to write a cinematic fight where the elements are controlled and the story built-up and exciting; do that. 

If you want to challenge your ability to fight, to outwit and outmaneuver others in an awesome mind-game, then do competitive forum battling. I'm not here for your, or anyone elses enjoyment of a good read, I'm here to indulge my own need for a tactical challenge. To seek those who can beat me into the mud, so that I can get back up and surpass them. If you were under any other impression, then I regret to inform you that it was wrong. 

Which is not to say that it is not possible to write exciting cinematic fights in such a format; but that you have to be good enough for that to occur. Your opponents will not be holding back, and should not be expected to. Be better than them, show them that every opening they exploit is a carefully laid trap. That every attack you launch, is but a prelude to the next. Be in control, and you will have your cinematic fight.

Edit: Schradinger is good at that, for example. Last time I fought him, he had a response to every move I made, saw every exploit, punished every mistake. And I loved it.