Meh. If you think Creed should be more creative, then discuss that with him. You're the Co-GM. Do what I did, when I was still teaching you guys. Create a situation in which it's rewarded, show how it's done, encourage it OOC, and see if he enjoys doing it. Now, if he doesn't enjoy it, or you try and do this by punching him until he does it, you aren't going to get anywhere.