I thought it was dumb when I first saw it. A while later I caught an interesting Twitch stream and my opinion of it went up.
And then later still after not watching it for months it popped up on the Xbox store and BING BANG BOOM I'm addicted and on one occasion couldn't sleep because after playing for six hours my brain kept playing while I was lying in bed. I literally couldn't stop my brain from picking up items and entering new rooms. I eventually gave up on sleeping for awhile.
I got it on my Xbox One last week and have sunk a lot of hours into it.
I'm pulling my hair out trying to keep track of what I need to unlock, actually doing well enough to unlock it, and remembering what every single item does.