Magic Magnum said
So this was basically a ploy by her to make more money?
Probably indirectly, but yes. Build awareness for a campaigning group, by which she directly profits both financially (more money), politically (more influence), and personally (more weed).
Regardless of the specific motivations, it's absolutely a ploy. It can be noble, I'm okay with that; looser regulations, hey, you know I love that. The moral high-horse strongarm thing though..... not crazy about that. It's pure grandstanding and we shouldn't reward it, but we almost certainly will.